The Storyteller's Secret: From Ted Speakers to Business Legends, Why Some Ideas Catch on and Others Don't

The Storyteller's Secret: From Ted Speakers to Business Legends, Why Some Ideas Catch on and Others Don't

by Carmine Gallo
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ISBN:
9781250071552
Dimensions (WxH):
6.75 x 10.0
Publisher:
St Martins Pr
Publication Date:
February 23, 2016
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Overview

How did an American immigrant without a college education go from Venice Beach T-Shirt vendor to televisions most successful producer? How did a timid pastors son surmount a paralyzing fear of public speaking to sell out Yankee stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win itself the chance to host the Olympics?

They told brilliant stories.

In his hugely attended Talk Like TED events, bestselling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling powerful stories, inspiring stories that could galvanize movements and actuate global change. And indeed, whether your goal is to sell, educate, fundraise, or entertain, your story is your most valuable asset. A well-told story hits you like a punch to the gut; it triggers the light bulb moment, the aha that illuminates the path to innovation. Your story is a strategic tool with irresistible power, according to the NYT. Radical transformation can occur in an instant, with a single sentence; The Storytellers Secret lets you craft your most powerful delivery ever.

In The Storytellers Secret, Gallo offers lessons from a range of visionary leaders, each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionize the way people think and spur them to chase their dreams. Isnt it time you shared yours?

Other Books by This Author
Hable como en TED / Talk Like TED
Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds by Gallo, Carmine
The Power of Foursquare
The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success